Biskat Ads

Google Ads for tourism operators

More direct bookings from Google Ads. No more paying for clicks that never book.

We run your Google Ads around what a booking earns you: every click capped, every market researched in its own language, and one number each month you can actually see, your cost per booking. Every direct booking keeps the 20 to 30% an OTA would take.

Google Ads done properly, without the guesswork or the stress.

Get your booking-cost plan

For tourism businesses that sell to travellers:

  • Tours & day trips
  • Activities & experiences
  • Diving & water sports
  • Transfers & drivers
  • Villas & stays
  • Attractions & tickets

Sound familiar?

  • Clicks, but no bookings.

    The ads get clicked. The bill arrives. Whether any of it turned into a booking is anyone's guess.

  • The OTAs take a fifth of every booking.

    Viator, Klook and GetYourGuide bring guests, and keep 20 to 30% of what they pay. Every direct booking you win back is margin you keep.

  • Agencies don't want a small budget.

    Below a thousand dollars a month, you're not worth their time. You get a template campaign and a monthly PDF.

  • Google's automatic campaigns just spend.

    Set a budget and it gets used, in low season too, on searches that will never book. They never tell you "not now".

  • Your guests search in Korean and Japanese.

    And in English from Australia, from home, weeks before they fly. One campaign in one language misses most of them.

  • You run a business, not an ad account.

    Keywords, bids, match types, negatives. Learning Google Ads properly is a second job you don't have time for.

Know the numbers before you enter the auction

Every click on Google Ads is an auction against other businesses bidding for the same search. Most advertisers go in blind and learn the prices from their bill. We do the research first.

  • How many people search

    For your destination and everything you sell there, market by market and in each language your guests use.

  • How crowded each search is

    How much competition there is for every search, and what advertisers pay to appear at the top of the page.

  • Whether you can win it and still profit

    Every price set against what a booking earns you, before a single dollar is spent.

You go into the bidding prepared, or you don't go in at all.

What changes

You see what a booking costs

We set up tracking on your website and WhatsApp so bookings can be linked to the ads that brought them, and report one number every month: cost per booking.

Ads never cost more than a booking earns

We start from what you keep on a typical booking and cap every click so the ads can't spend past it.

Only the searches that pay

We research every market separately, find who actually searches for your destination, and leave out the ones that won't pay back.

Guests reached in their own language

Korean, Japanese, Chinese and English markets get their own research and their own campaigns, at home and once they've arrived.

More direct bookings

Guests who search for you or for what you offer book with you, not through a platform that takes its cut.

You never have to open Google Ads

No dashboards, no menus to learn. You get one short report a month, and anything that needs your yes comes to you as a simple question.

Honest advice, including "not now"

If the numbers say Google Ads won't pay for a market or a season, we tell you before you spend, not after.

How we set the limit · example
Typical booking, 3 guests at $120
$360
You keep, $35 a guest
$105
Most the ads may spend to win it
$32

An illustration with round numbers: 30% of what you keep. Your own prices and margin set the real limit, and you decide the share.

No more guessing

In Google Ads, one small change to a setting can take weeks to show its effect. By the time you can tell it was a mistake, it has already cost you. So nothing here is changed on a hunch.

  • Spend has a ceiling. The ads can never spend more to win a booking than the booking earns you.
  • Nothing goes live without your yes. Campaigns are built paused, and you approve every one.
  • Every change is checked before it's made. Weighed against your numbers first, made one at a time, and given the weeks it needs to show its effect before the next one. No experiments on your budget.
  • Every decision has its reason. Each keyword, market and budget comes with the numbers behind it, and every change is logged.
  • Someone is watching. Searches that waste money are blocked every week, and you hear from us before a market or a season stops paying.
  • A method, not a hunch. Research by market and language, limits set from your margin, pruning every week. The same steps, every time.

You don't run your ads blind. You know what you're paying for, and why.

How it works

You approve every step. Nothing runs that you haven't seen.

  1. 01

    You get your plan

    We read your website and research your destination: who searches, in which languages, and what a booking would cost. You see it all before spending anything.

  2. 02

    You decide

    If the numbers work, we agree the markets, the budget and what you keep on a booking. If they don't, we tell you, and that's the end of it.

  3. 03

    We build it, you approve it

    Campaigns, keywords, ads and tracking, set up in your own account. They're created paused and go live only after your final yes.

  4. 04

    We run and improve it

    Every week: searches that waste money are blocked, budgets follow your season, and you see the cost per booking.

Your Google Ads account stays yours

  • Your account, in your name. Campaigns run in your own Google Ads account. We manage it through a link to our manager account that you approve and can remove at any time.
  • Google bills you directly. Your ad spend goes from you to Google. Our fee is separate and shown separately, never hidden in the spend.
  • Every change is logged. With the reason for it. Bigger changes wait for your approval.
  • Your data works only for you. We don't sell it or share it. See the privacy policy.

Built for our own bookings first

We run tourism businesses of our own. We had every problem on this page. Biskat Ads is what we built to fix them, and it runs on our own accounts before it runs on yours.

Now in pilot with a small number of operators in Southeast Asia, one at a time.

Get your booking-cost plan

Before you spend anything on ads, find out whether they can pay for your business. We research your destination with Google's own keyword data and send you a plan:

  • Where your guests search from, country by country and in their own languages.
  • The searches worth paying for, and the ones to leave out.
  • What a click and a booking would cost, set against what you keep on a booking.
  • An honest verdict: go, start small, or not now.

Email us your website and the destinations you sell.

Email hello@biskat.com